中等vwin娱乐场官方的公司有几种扩张途径, 从有机增长到并购. 然而, many of these initiatives can easily lead to inefficient business processes if integration is not a key focus of growth plans.
Aimbridge Hospitality是一家领先的酒店, global hospitality company that offers hotel management services across a broad spectrum of properties, 从加盟品牌全方位服务, 选择服务, 豪华酒店, 目的地的旅游胜地, 会议中心和时尚酒店. 通过一系列的并购, Aimbridge has grown from eight properties when the company was founded in 2003 to over 1,如今在全美50个州和20多个国家拥有500处房产.
Aimbridge identified the need to effectively integrate processes across the organization when transactions took place. Integration became more of a priority when a global private equity company acquired a majority stake in Aimbridge in early 2019, which launched a concerted effort to streamline processes and invest in new technologies.
“我们一直在进行的旅程的一部分就是以不同的方式思考, 看看我们提供服务的方式,德鲁·莱维特说, Aimbridge的高级副总裁兼公司财务总监. “去问，‘有没有更好的方法? Is there a more strategic way where we can isolate pockets of functions and streamline that process, 利用科技来火上浇油, 创造一个更有凝聚力和效率的过程?’”
Aimbridge leadership zeroed in on robotic process automation as a key element of its new technology approach. It was the first step in seeking to gain efficiencies across the organization by automating transactional tasks and enabling employees to focus on more value-added functions.
RSM assisted Aimbridge in optimizing the processes and data that enable the technology to deliver maximum benefit and return on investment. 另外, RSM showcased the power of leveraging fit-for-purpose technology solutions combined with RPA. 因此, RSM对Aimbridge的员工进行了独立评估, processes and technology and identified areas for process integration in addition to recommending the company leverage some of its existing technology and adopt RPA.
“当我们开始第一阶段时,RSM总监Jacob Hulsey说, “we identified the company had as many as four or five processes that were working toward the same goal, 这并不罕见.”
在初始分析期间, RSM identified multiple process improvement areas and then suggested implementing the Automation Anywhere RPA platform to increase efficiency within several previously manual tasks within the company.
除了自动化带来的效率提升, RSM’s review uncovered additional integration opportunities within Aimbridge’s core financial processes. RSM recommended optimizing and expanding the use of the cloud-based BlackLine accounting solution to bring more automation and efficiency to the company’s finance and accounting functions.
例如, Aimbridge过去曾进行过手工银行对账, 这既耗时又有挑战. 然而, 现在在黑线内部进行和解, the software automatically imports and compares data while identifying discrepancies that staff now have more time to evaluate.
总的来说, RSM developed a tailored technology approach and methodology for Aimbridge that is flexible and adaptable to account for an ever-changing business environment. The RSM team helped the company develop a long-term vision of strategy and financial considerations. The company now has reduced costs and saved time through budget reductions in multiple areas of the business.
The importance of these technologies and the partnership with RSM provides a process that we can easily integrate with new properties. So it’s not just a solution for today, it’s a solution for years to come.
During shutdowns and restrictions related to the COVID-19 pandemic, 酒店业受到的打击尤其严重. 然而, Aimbridge’s new technology solutions demonstrated value when cost-cutting was needed by streamlining many of the areas where the company faced challenges.
“The project has morphed over time,” said RSM Principal Ana Minter. “通过建立如此牢固的关系, they know they can reach out and we can get things done quickly for them.”
Historically, the real estate and hospitality industries have been slow to adopt new technology. 但随着Aimbridge制定了一项增长战略, it was quick to identify how technology investments could support the increased reach and value of the company.
Aimbridge and RSM continue working together on a digital transformation strategy throughout the company, with solutions under discussion from revenue management to procurement.
“还有很多工作要做, 但在过去的几个月里，我们取得了很大的进步,米歇尔·雷坦说, Aimbridge共享服务高级副总裁. “RSM团队的建议发挥了重要作用, 额外的vwin娱乐场官方, 以及他们带来的理解和知识.”
